Web3 Loyalty Platform for YSL Beauté cover
Case Study

Web3 Loyalty Platform for YSL Beauté

BackendFrontendArchitectureSmart ContractsWeb3ScalingDevOpsAgile
Node.jsTypeScriptAngularEthersWalletConnectGoogle CloudCircleCIMongoDBDocker

About

As one of the world's leading luxury brands, YSL Beauté sought to pioneer a long-term vision for Web3 engagement1. Their goal was to move beyond a single NFT drop and build a lasting community through a multi-stage loyalty program2, starting with their "Golden Blocks" and evolving into exclusive, artist-led collections like the "Night Masters."

As part of a mission for Arianee, I was tasked with architecting and building the technical foundation for this vision. This involved developing the Solidity smart contracts, creating a robust full-stack platform for the campaigns, providing a seamless token-gated experience for collectors, and helping integrate a white-label wallet solution to onboard users with no prior Web3 knowledge.

The challenge was to build a cohesive, multi-stage Web3 platform that reflected YSL Beauté's luxury identity while engaging a new generation of digital collectors.

Work

  • [x] Developed the full-stack Web3 loyalty platform, including an Angular frontend for token-gated experiences and a Node.js backend to manage campaign logic.
  • [x] Developed the Solidity smart contracts for the "Night Masters" NFT collection and managed the external security audit process.
  • [x] Built the backend services to manage the multi-stage NFT drops, including the "Golden Blocks" airdrop and the "Night Masters" paid mint on Polygon.
  • [x] Helped integrate a white-label wallet solution that allowed users to claim their NFTs in just a few clicks without any prior Web3 knowledge.

Results

  • Launched a robust Web3 loyalty platform that successfully executed multiple, high-traffic NFT drops for a leading global beauty brand.
  • Enabled the brand to build a direct, ongoing loyalty channel with a new Web3 community of over 24,000 members.
  • Enabled the brand to build a direct loyalty channel with a new Web3 community of over 24,000 members, achieving a high engagement rate of 25%.
  • Facilitated fundraising for the "Abuse is Not Love" program through the successful sale of the "Night Masters" NFT collection.

Resources

  1. YSL Beauté: Creating the next generation web3 campaign (Article)
  2. Yves Saint Laurent Beauté makes a daring step into web3 (Article)

This project established YSL Beauté's foundational Web3 presence, transforming a series of NFT drops into a cohesive, long-term loyalty platform for a new generation of consumers.