Web3 Storefront for Lacoste UNDW3 cover
Case Study

Web3 Storefront for Lacoste UNDW3

BackendFrontendArchitectureWeb3ScalingDevOpsAgile
Node.jsTypeScriptAngularEthersWalletConnectGoogle CloudCircleCIMongoDBDocker

About

Lacoste's UNDW31 is an innovative Web3 initiative that brings together a community of brand enthusiasts through NFT ownership. To reward this community and deepen engagement, the UNDW3 team envisioned an exclusive retail experience2: a way for token holders to purchase exclusive physical merchandise3 using cryptocurrency, an experience unavailable to the general public.

My mission, as a project for Arianee, was to build the full-stack storefront that would power this exclusive experience. The task was to connect a Saleor headless e-commerce backend with the necessary Web3 components for token-gating and crypto payments, delivering a cutting-edge retail solution for a world-renowned brand.

The challenge was to bridge the gap between digital community membership and physical commerce, creating a seamless, Web3-native shopping experience for an exclusive fashion drop.

Work

  • [x] Developed the full-stack storefront, featuring an Angular frontend and a Node.js backend.
  • [x] Integrated the headless Saleor platform for product and order management, and the CoinGate API for crypto payments.
  • [x] Implemented the token-gating logic to verify NFT ownership for exclusive store access.
  • [x] Collaborated closely with Lacoste's Web3 team to align the technical implementation with the project's strategic goals.

Results

  • Successfully launched a feature-complete, token-gated storefront for a major global brand, integrating a headless e-commerce system with a crypto payment gateway.
  • Created an exclusive, direct-to-consumer sales channel for Lacoste's Web3 community.
  • The project contributed to significant media coverage for the brand's innovative Web3 strategy, showcasing a powerful new model for customer engagement.

Resources

  1. Lacoste: UNDW3 (Website)
  2. Lacoste: Digital product passports and a token-gated drop of physical products (Article)
  3. Unboxing the Lacoste UNDW3 Factory Drop Polo (Article)

This project successfully translated a Web3 community's digital membership into a tangible, exclusive retail experience, demonstrating a powerful new model for brand engagement.